It's all about designing and building purposeful experiences.

Ever since writing my first app in university, I have been obsessed with the idea of solving problems with design and technology. 

My works explore real human desires and values through studying the cultural lives of people to appreciate and scrutinise their behaviours, needs and frustrations. It attempts to address social and economic problems by crafting human-centred experiences that we love.

I am a designer with great enthusiasm for solving people’s real frustrations — through building deep empathy with humans to design beautiful and meaningful services and products.

I started programming and designing mobile applications back in 2009, becoming the first batch of app publishers before App Store was commonly known. Since then, I've been so fortunate to work with many talented people, groundbreaking startups, and multinational organisations across continents — to design amazing products and services, teach and evangelise design thinking, build and coach design teams, and drive organisational transformations.

My work explores real frustrations through studying the relationship between people and systems. It embodies thoughtful design and emerging technologies in crafting human-centered experiences that address real business challenges.

Please drop me a message if you'd like to know more about me and my work :)



Lead Designer / Manager, Venture Design, Bain & Company / 2019 - 2021, Berlin
Senior Designer, Service Design, Fjord / 2015 - 2019, Hong Kong
External Consultant (UX Lead), Red Soldier / 2014 - 2015, Hong Kong
Senior Mobile App Developer, Hi Mum! Said Dad  / 2012 - 2014, London
Various Engineer and Designer Roles / 2009 - 2012

Senior Designer (Service Design and Creative Technology), Fjord / 2015 - 2019, Hong Kong
Digital Strategy Consultant (Head of UX), Red Soldier / 2014 - 2015, Hong Kong
Senior Developer, Hi Mum Said Dad  / 2012 - 2014, London
Developer, Joy Aether / 2010 - 2011, Hong Kong

Lecturer (Design Management), University of the Arts London / 2021 - Current
Guest Lecturer (User Experience), Hong Kong College, Savannah College of Art and Design
 / 2020
Assistant Lecturer (Service Design), The Hong Kong Polytechnic University / 2019

Instructor, CityU Apps Lab, City University of Hong Kong
/ 2015


Customer Experience Design Gold Award, IAB Bookmark Awards / 2019, South Africa
Internet of Things Gold Award, IAB Bookmark Awards / 2019, South Africa
Service Design Gold Award, The Loeries
/ 2018, Africa and the Middle East
Best Use of Mobile, RAD Awards / 2015, United Kingdom

Best Mobile App B2C, Mobile Marketing Awards / 2014, United Kingdom

Best Mobile Destination Marketing Solution, Mobile Marketing Awards / 2014, United Kingdom
Most Innovative App, SMITTY / 2013, Europe
Gold Award, W³ Award / 2013, Europe


Design Practices, Master of Design, The Hong Kong Polytechnic University
Double Major in Computer Science and Risk Management, BEng, The University of Hong Kong

Good design is simple, but purposeful.