I find inspiration in the blend of design and technology.

I collaborated with a diverse range of startups, enterprises, and venture funds across continents — transforming ideas into scalable ventures with sustained growth.

Beyond work, I take great pleasure in mentoring, teaching, and public speaking, while also enjoying reading, writing, scuba diving, and travelling.

I am a designer with great enthusiasm for solving people’s real frustrations — through building deep empathy with humans to design beautiful and meaningful services and products.

I started programming and designing mobile applications back in 2009, becoming the first batch of app publishers before App Store was commonly known. Since then, I've been so fortunate to work with many talented people, groundbreaking startups, and multinational organisations across continents — to design amazing products and services, teach and evangelise design thinking, build and coach design teams, and drive organisational transformations.

My work explores real frustrations through studying the relationship between people and systems. It embodies thoughtful design and emerging technologies in crafting human-centered experiences that address real business challenges.

Please drop me a message if you'd like to know more about me and my work :)



CEO & Co-Founder,   2022 - Present | London
Manager / Lead, Venture Design, Bain & Company. 2019 - 2021 | Berlin
Senior Service Designer, Creative Tech, Fjord. 2015 - 2019 | Hong Kong
UX Lead, Red Soldier  2014 - 2015 | Hong Kong
Senior Mobile App Developer, Hi Mum! Said Dad   2012 - 2014 | London
Various Engineer and Designer Roles  2010 - 2012

Senior Designer (Service Design and Creative Technology), Fjord / 2015 - 2019, Hong Kong
Digital Strategy Consultant (Head of UX), Red Soldier / 2014 - 2015, Hong Kong
Senior Developer, Hi Mum Said Dad  / 2012 - 2014, London
Developer, Joy Aether / 2010 - 2011, Hong Kong

Lecturer, Design Management, University of the Arts London  2021 - Present
Guest Lecturer, User Experience, Hong Kong College, Savannah College of Art and Design
Assistant Lecturer, Service Design, The Hong Kong Polytechnic University  2019

Instructor, CityU Apps Lab, City University of Hong Kong


Customer Experience Design Gold Award, IAB Bookmark Awards  2019 | South Africa
Internet of Things Gold Award, IAB Bookmark Awards  2019 | South Africa
Service Design Gold Award, The Loeries
  2018 | Africa
Best Use of Mobile, RAD Awards  2015 | United Kingdom

Best Mobile App B2C, Mobile Marketing Awards  2014 | United Kingdom

Best Mobile Destination Marketing Solution, Mobile Marketing Awards  2014 | United Kingdom
Most Innovative App, SMITTY  2013 | Europe
Gold Award, W³ Award  2013 | Europe


Design & Innovation, Master of Design, The Hong Kong Polytechnic University
Double Major in Computer Science and Risk Management, Bachelor of Engineering, The University of Hong Kong

Good design is simple, yet purposeful.